SuperNewMedia Ltd Is A New Media Agency Essay Example

SuperNewMedia Ltd Is A New Media Agency Essay There is a challenging web development project at SuperNewMedia. This requires contemporary aesthetic and website placement skills that my current team does not posses. To successfully implement the project, I need to recruit a new team, establish a communication strategy and control the team effectively to complete the project on time and within acceptable cost.As the Senior Project manager, I feel that there is an urgent need for SuperNewMedia to recruit employees. There are several needs that the new charity based website has in the UK. The website produced by SuperNewMedia must be able to host console games, have qualifications, criteria for charity selection and evaluation, newsletters, articles, maps, internal data and details of upcoming tours (Caramel. B Tija. P 2005). The website must be able to introduce GlobalCulture-For-All through its website, must display resumes and pictures of its staff, must strengthen relationships with the donors who sponsor the exchange programs for schools, give detailed information and show videos about the different exchange programs, show testimonials and the beneficiaries of the program. Most important the website should be up twenty-four hours a day with minimum costs and resources and involve in interactive communications with clients (Friedlein. A 2001). The website should build up the image of GlobalCulture-For-All and get it well-funded, progressive donors or buyers of the Charity merchandising.However the problems that I am facing now are that the current team is not able to produce the video clips that are required to be incorporated in the website. The current employees do not have industry experience; some are located abroad and are very difficult to communicate with, the personnel in London are not able incorporate simple features like forms, links and download features into the site. And even when they do it, these features are very slow, do not have compatibility with the browser, are difficult to navigate and are not artistic (Geest. T. 2001). The current employees that may have thrived in the creative department of a newspaper seem to be at a loss in case of this website. I have a real problem with communicating with the present team about the importance of placement with regards to search engines. The understand promotion of the GlobalCulture-For-All website but not much about placement. Most importantly, the present team has no experience with the development and implementation of websites.In particular I have a team that consists of one production assistant. He is a full time employee who has good experience in producing print magazines but has no experience in the production of a website. I have five designers, three of which have worked in important daily newspapers; one has experience in a sports magazine and another has earned his laurels in a tabloid. They have strong aesthetic skills but their designs are more suited to print media rather than a website. Each of these has u ndergone a training program in web designing but this seems to have added little to their skills. I have on my team an excellent programmer who programs very good console games but has little knowledge of placing websites on search engines. Finally, there are three â€Å"content experts†, each of which is a trip organizer in different locations like New York, Paris and Hong Kong. The three tour organizers send in information that is suitable for a printed catalogue but not a website. What they really need to do is to produce attractive videos that can be posted on the website.From one perspective this means that I would not like to have any member of the ‘old’ team working on my project. What I need to determine is that the current team members need to be redeployed in those areas where their talents can be used. These team members are most suitable for projects that are related to the print media. They would be excellent in designing advertisements, writing copy for printed advertisements and even designing newspaper and periodical layouts. One possible redeployment strategy is that SuperNewMedia should commence the publication of a newspaper or a periodical. The current team will do an excellent job. The second possible redeployment strategy would be that SuperNewMedia opens an advertising agency and have the current team handle the print media related work. The third possibility is that SuperNewMedia should restructure its production team and most of the current employee would be retrenched.For completing this project in time and up to the satisfaction of GlobalCulture-For-All, I need a team that has designers that have both cosmetic designing abilities, programming designing expertise, knowledge of charities, and experience in site placement. In other words my team should have a balance of cosmetic and programming skills and experience. I want them to make an excellent looking website which is well place on search engines and services p romotion. The professionals that I want on my team should have a minimum of ten reference websites so that I can asses the candidate’s general skills, commitment and potential to stick to a job. I will like to look at the reference accounts of the sites (Yunker. J 2002). I am interested in evaluating how they have handled the content of websites. If they have any experience in handling the content of Charity websites. Search engine query scripts shall be examined to evaluate how the potential candidates have placed their websites on search engines.For the selection of new personnel, I will evaluate their creativity so that the website differentiates itself, the aesthetics and layout should be arresting sot that it attracts and persuades viewers (Burgess. S 2002). I will test three aspects of the past work done by any candidate, the loading time taken by site, the compatibility of the site with different browsers and the ease of navigation on their websites. Even though I woul d like to have my team in London so that direct supervision is possible, I am not averse to having a designer of SuperNewMedia located abroad. If a potential employee has the ability to build in extra features like bulletin board, useful links, foreign language areas and forms into a website that will make him more employable.My recruitment strategy for new team members will be to produce well defined specifications for each position. The specifications will be used through the usual channels of recruitment. I will actively use recruitment consultancies and job sites as they will generate large volumes of applicants quickly. I will also two other channels but they will be less important namely, personal referral of the current employees and using the corporate site of SuperNewMedia. These however, are expected to generate very few candidates. After I have generated a pool of applications, I will use the criteria for selection described above and each candidate’s profile to sh ortlist the candidates for each position. Each candidate will then be asked to appear for interview. During the course of the interview I will assess the candidate’s qualification, current skills, experience and attitude towards work. I will match the candidate’s skills and abilities to the current project in hand and the projects that SuperNewMedia is likely to get in future. Those candidates that I find are most suited for the current project of SuperNewMedia will be selected by me for my new team.If SuperNewMedia decides to outsource work then it has certain advantages. It can control its costs. This is one of the major benefits of outsourcing. Some work can even be outsourced to countries in South-East Asia where the cost of labor is very low. In addition, outsourcing can increase the efficiency of SuperNewMedia. The outside providers cost structure and economies of scale can give your company a competitive advantage (Epstein. M 2004). Further, there can be decreas e in the project execution time for SuperNewMedia. Moreover, outsourcing can allow SuperNewMedia to focus on its core business. I as the project manager can concentrate on more projects if the business is outsourced. Most importantly, outsourcing can reduce the risk for SuperNewMedia. Consider the GlobalCulture-For-All project; had its major portions been outsourced at the very inception, there would be no time overrun or cost overrun.On the other hand there are some severe problems with outsourcing. At the inception SuperNewMedia will not be able to either account for or understand the hidden costs. This will increase the cost to complete the GlobalCulture-For-All project. In addition, there are increased staff training and turnover costs. These costs are difficult to account for but will have to be borne by SuperNewMedia. Further, there are worker inefficiencies at the inception stage that lead to sharp increases in the total costs and make the project uneconomical. Finally, Super NewMedia should note that the startup costs are so high that it takes one to two years of outsourcing before the cost benefits of outsourcing are achieved. For this reason SuperNewMedia should avoid going in for outsourcing unless it is assured of a steady stream of projects of building websites.The rationale for not outsourcing the GlobalCulture-For-All website development project is that SuperNewMedia will be required to negotiate contracts for website making with contractors abroad. There will be a huge initial cost involved for training of foreign personnel, initial inefficiencies and startup costs. This cost can be defrayed if the contract is negotiated for more that two years. However, there is no evidence that contracts similar to that of GlobalCulture-For-All will flow into SuperNewMedia.My communication strategy will include several elements that will enable team members that are freelance to participate in the project. First, I will read the codes prepared by designers and programmers and offer advice on improvement. Second, I will understand that website development sometimes leads to dead ends and errors and these portions need to be redone. Third, I will follow the progress of every worker in my team wherever he is located so that I can estimate that he is on target as far as time for completion is concerned. Fourth, I will check that every designer and programmer is following the industry best practice. I will establish criteria for test-case creation and code testability and make sure that these requirements are not ignored by anyone in my team. Fifth, since I am the project manager, I will understand what each member is doing at a high level and guide my team members with directions irrespective of where they are located. Sixth, I the project manager will understand and know what different team members are doing in their different locations. I understand the technical details and if any work is being done incorrectly or is behind schedule, I wi ll know it. I am confident of it (Krishna. S, Sahay. S Nicholson. B 2003).The communication tools that I will use to enable the team members that are abroad or that are freelance to participate in the project will be weblogs. Even though there will be some use of e-mails and discussion forums the main communication tools will be weblogs. Weblogs are the most popular online creation tools and these are available easily over the web. The information will be presented in the form of a journal and is suitable for use among teams. This will help connect the SuperNewMedia team members.To sum, I as the project manager need a team that has the education, skills and experience that is appropriate for developing an excellent website in reasonable cost and in reasonable time. There has been procrastination in SuperNewMedia because the current team is not suited for website development. This situation can be ameliorated by recruiting a fresh team.

Indirect Speech Definition and Examples

Indirect Speech Definition and Examples Indirect speech  is a report on what someone else said or wrote without using that persons exact words (which is called direct speech). Its also called  indirect discourse or reported speech.   Direct vs. Indirect Speech In direct speech, a persons exact words are placed in quotation marks and set off with a comma and a reporting clause or signal phrase,  such as said or asked. In fiction writing, using direct speech  can display  the emotion of an important scene in vivid detail through the words themselves as well as the description of how something was said. In nonfiction writing or journalism, direct speech  can emphasize a particular point, by using a sources exact words. Indirect speech is paraphrasing what someone said or wrote. In writing, it functions to move a piece  along by boiling down points that an interview source made. Unlike direct speech, indirect speech is  not  usually placed inside quote marks. However, both are attributed to the speaker because they come directly from a source. How to Convert In the first  example below,  the  verb  in the  present tense  in the line of direct speech (is)  may change to the  past tense  (was) in indirect speech, though it doesnt necessarily have to with a present-tense verb.  If it makes sense in context to keep it present tense, thats fine. Direct speech:  Where is your textbook? the teacher asked me.Indirect speech:  The teacher asked me  where my textbook was.Indirect speech: The teacher asked me where my textbook is. Keeping the present tense in  reported speech  can give the impression of  immediacy, that its being reported soon after the direct quote,such as: Direct speech:  Bill said, I cant come in today, because Im sick.Indirect speech:  Bill said (that) he cant come in today because hes sick. Future Tense An action in the future (present continuous tense or future)  doesnt have to change verb tense, either, as these examples demonstrate. Direct speech:  Jerry said, Im  going to buy a new car.Indirect speech:  Jerry said (that) hes going to buy  a new car.Direct speech:  Jerry said, I will buy a new car.Indirect speech:  Jerry said (that) he will buy a new car. Indirectly reporting an action in the future can change verb tenses when needed. In this next example, changing the  am going  to was going implies that she has already left for the mall. However, keeping the tense progressive or continuous  implies that the action continues, that shes still at the mall and not back yet. Direct speech:  She said, Im going to the mall.Indirect speech:  She said (that) she was going to the mall.Indirect speech: She said (that) she is going to the mall. Other Changes With a past-tense verb in the direct quote, the verb changes to past perfect. Direct speech:  She said,  I went to the mall.Indirect speech:  She said (that)  she had gone to the mall. Note the change in first person (I) and second person (your)  pronouns  and  word order  in the indirect versions. The person has to change because the one  reporting the action is not the one actually doing it. Third person (he or she) in direct speech remains in the third person. Free Indirect Speech In  free indirect speech, which is  commonly used in fiction, the reporting clause  (or signal phrase) is omitted. Using the technique is a way to follow a characters point of view- in third-person limited omniscient- and show her thoughts intermingled with narration. Typically in fiction italics show a characters exact thoughts, and quote marks show dialogue. Free indirect speech makes do without the italics and simply combines the internal thoughts of the character with the narration of the story. Writers who have used this technique include James Joyce, Jane Austen, Virginia Woolf, Henry James, Zora Neale Hurston, and D.H. Lawrence.

American and British English Pronunciation Differences

American and British English pronunciation differences From Wikipedia, the free encyclopedia Jump to: navigation, search Comparison of American and British English| American English British English| Computing| Keyboards| Orthography| Spelling| Speech| Accent Pronunciation| Vocabulary| American words not widely used in BritainBritish words not widely used in AmericaWords having different meanings in British and American English: A–L  Ã‚ · M–Z| Works| Works with different titles in the UK and US| * v * t * e| | This article may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. (October 2012) | | This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations. October 2012) | Differences in pronunciation between American English (AmE) and British English (BrE) can be divided into: * differences in accent (i. e. phoneme inventory and realisation). See differences between General American and Received Pronunciation for the standard accents in the United States and Britain; for information about other accents see regional accents of English speakers. * differences in the pronunciation of individual words in the lexicon (i. . phoneme distribution). In this article, transcriptions use Received Pronunciation (RP) to represent BrE and General American (GAm) and to represent AmE. In the following discussion * superscript A2 after a word indicates the BrE pronunciation of the word is a common variant in AmE * superscript B2 after a word indicates the AmE pronunciation of the word is a common variant in BrE Contents * 1 Stress * 1. French stress * 1. 2 -ate and -atory * 1. 3 Miscellaneous stress * 2 Affixes * 2. 1 -ary -ery -ory -bury, -berry, -mony * 2. 2 -ile * 2. 3 -ine * 3 Weak forms * 4 Miscellaneous pronunciation differences * 4. 1 Single differences * 4. 2 Multiple differences * 5 References| Stress French stress For many loanwo rds from French where AmE has final-syllable stress, BrE stresses an earlier syllable. Such words include: * BrE first-syllable stress: adultA2,B2, balletA2, baton, beret, bidet, blase, brevetA2, brochureB2, buffet, cafeA2, canardB2, chagrin, chaletA2, chauffeurA2,B2, chiffon, clicheB2, coupe, croissant, debrisB2, debut, decor, detailA2, detenteB2, flambe, frappe, garageB2, gateau, gourmetA2, lame, montageA2, parquet, pastel, pastille, pate, precis, sachet, salon, soupcon, vaccine; matinee, negligee, nonchalant, nondescript; also some French names, including BernardB2, Calais, Degas, Dijon, Dumas, Francoise, ManetA2, Maurice, MonetA2, Pauline, Renault, ReneB2, Renoir, Rimbaud, DelacroixB2. BrE second-syllable stress: attache, consomme, decollete, declasse, De Beauvoir, Debussy, demode, denouement, distingue, Dubonnet, escargot, expose, fiance(e)A2, retrousse A few French words have other stress differences: * AmE first-syllable, BrE last-syllable: addressA2 (postal), moustacheA2; cigaretteA2, limousineB2, magazineB2, * AmE first-syllable, BrE second-syllable: liaisonA2 , macrame, Renaissance (AmE also final-syllable stress) * AmE second-syllable, BrE last-syllable: New OrleansA2 -ate and -atory Most 2-syllable verbs ending -ate have first-syllable stress in AmE and second-syllable stress in BrE. This includes castrate, dictateA2, donateA2, locateA2, mandateB2, migrate, placate, prostrate, pulsate, rotate, serrateA2,B2, spectate, striated, translateA2, vacate, vibrate; in the case of cremate, narrate, placate, the first vowel is in addition reduced to /? / in BrE. Examples where AmE and BrE match include create, debate, equate, elate, negate, orate, relate with second-syllable stress (though in American usage, orate occasionally attracts first-syllable stress); and mandate and probate with first-syllable stress.

Nervous system Research Paper Example | Topics and Well Written Essays - 500 words

Nervous system - Research Paper Example Each is charged with a specific cognitive function and even though they are separate, they still communicate and work together with each other in order to process, integrate, and store information. Sometimes in cases of head trauma and other incidents, parts of the brain become damaged to the point where behavior and some cognitive functions become impaired (Squire, 2003). The primary function of the temporal lobe is the processing of auditory stimuli as well as processing some memory functions. It is also where the hippocampus is housed, which is responsible for long-term memory formation. Because this area plays a key role in memory integration, any damage to this area would affect the way in which memories are formed, leading to different types of amnesia. In addition, the ways in which hearing and visual stimuli are processed would also be affected. The parietal lobe is a part of the brain, which is responsible for integrating all of the senses from the different sensory systems together, and processing them. It is also important due to the fact that it coordinates the understanding of things such as mathematical relationships as well as visuospatial processing. As a result, if damage was to occur in this area, a person might loose their ability to perform math tasks, as well as loose the ability to visualize conceptually and literally.

GUCCI Essay Example | Topics and Well Written Essays - 2000 words

GUCCI - Essay Example Exhibit A and Exhibit E show in the new 2006 Ready to Wear advertisement that GUCCI Blouses are far advanced in terms of trends and fashion design as compared to many of its blouse competitors like DKNY, D & G, BCBG, Burberry, Diesel, and others. The financial statement of DKNY shows that the net profit is only a low 8% of the net sales. (www.edgar-on-line.com) The key functions of buying and merchandising and other liaison with retail and marketing include ranging, pricing, promotions and space allocation. Buyers also identify market opportunities to meet changing consumer needs The market opportunity, based on the trend forecast, shows that GUCCI blouses are one of the top fashion statements that many of the "rich" clients love to keep as display items both on their person and at home. In accounting, the projected Income statement is estimated by first projecting the future sales. In this case the blouse sales have been estimated to be 2.5% higher than its previous 7% per year. To get the sales for three months, the annual sales of 7% of 210 million pounds is multiplied 3 months and divided by 12 months. The months are July, August and September. Therefore the estimated sales are 4.99 million pounds for the three month period. The projected sales as stated in the problem is 210 million and blouses took 7% of the sales. This year you are looking for a 2.5% increase and you are expected to operate on 8 weeks cover. This will translate to ([210 million x (.07+.025) ] x (3/12) = $1.322 million for the 3 month period. Therefore the buying department will have to spend 1.322 million pounds for the entire three month blouse purchases. Exhibit C shows the balance sheet for 2002 to 2004. The blouses will then be presented to the brand director for approval. After approval from the brand director, the blouses will be presented to the retailers for display in its regularly assigned store shelves and show rooms. Exhibit D shows the WSSI estimates. The retail stores prefer companies, like GUCCI, that have fast moving items since most retail stores base their commissions on total sales. If the sales are slow, then the retail outlets will have lower commissions. GUCCI, also, has its own fashion galleries and stores plus its many catwalk presentations that will increase sales. Buying price ranges for each Gucci blouse (Eicher, 2003) is 30 pounds, 40 pounds, 50 pounds, 60 pounds, 70 pounds and 80 pounds. These will be respectively sold at 113 pounds, 150 pounds, 188 pounds, 226 pounds, 264 pounds and 300 pounds respectively. Gucci products are being sold in over fifty countries. This includes United States, Europe, Asia, Canada and others. Regarding the retail marketing it does against competitors etc, "Companies like Gucci and Max Mara, with their own stores and no-frills management style, may be better fixed than others. And as Mr. Maramotti said after the Max Mara show, with its romantic peasant blouses, sashed dresses in men's-wear fabrics and crisp Sergeant Pepper jackets, 'we make nice clothes for real people.' '' (http://query.nytimes.com/gst/fullpage.htmlres=9501E1DA123DF931A35753C1A9679C8B63&pagewanted=print) Gucci product ranges include fashion jewelry,

The Golden Gate Bridge Essay -- Construction Bridges Engineering Essay

The Golden Gate Bridge Since the dawn of time, man has had an inherent need to get to the other side. Rivers, canyons, and impassable trails have always hindered the migration of man, leaving him the choice to continue no further, or to â€Å"build a bridge and get over it.† The earliest bridges were made of simple materials such as stone, or even a fallen log. Regardless of the material, natural bridges allowed man to explore the â€Å"other side.† However, man has never been satisfied with what nature gives him. Over time, man developed the ability to construct his own bridges in order to create a shortcut across an otherwise impassable obstacle. The first man-made bridges consisted of wooden beams or stone arches. With each bridge, he added improvements such as cables for stability or larger abutments to support a larger load. Eventually, man entered the age of steel. Steel truss beams coupled with steel cables increased bridge spans considerably and allowed for a larger weight ca pacity. Now man was crossing distances only boats had taken people before. Various bridge styles also developed. Suspension, cable-stayed, steel arch, steel truss, and reinforced concrete arch bridges are all modern types of bridges, each with its own usefulness and design. The longest and most recognizable bridge type is the suspension bridge. These structures can span distances from 2000 to 7000 feet. As its name dictates, a suspension bridge suspends the roadway from heavy steel cables that run from one length of the bridge to the other. The cables are then fastened at large concrete anchorages at each end. Arguably the most well known suspension bridge is the Golden Gate Bridge in San Francisco, California. While actual constructi... ...pring96/lui.html (November 9, 2004). ------------------------------------------------------------------------------ [1] http://www.americahurrah.com/SanFrancisco/GoldenGateBridge/4-SanFranciscoTower.htm [2] http://www.americahurrah.com/SanFrancisco/GoldenGateBridge/6-CableSpinning.htm [3] http://www.americahurrah.com/SanFrancisco/GoldenGateBridge/7-Roadway.htm [4] http://www.goldengatebridge.org/research/factsGGBDesign.html#ConcreteQuantities [5] http://www.sightseeingworld.com/SanFrancisco/goldengatebridge.htm [6] http://www.goldengatebridge.org/research/factsGGBLighting.html [7] http://www.sdsc.edu/GatherScatter/GSspring96/lui.html#list [8] http://www.goldengatebridge.org/research/factsGGBIntOrngPaint.html [9] http://www.goldengatebridge.org/research/majggbimprove.html [10] http://www.goldengatebridge.org/research/GGBTraffToll.html

European Economic and Monetary Union

Economic and Monetary Union (EMU) is a single currency area within the European Union single market in which people, goods, services and capital move without restrictions. It creates the framework for economic growth and stability and is underpinned by an independent central bank and legal obligations on the participating Member States to pursue sound economic policies and to coordinate these policies very closely.As trade between the EU Member States reaches 60% of their total trade, EMU is the natural complement of the single market. This market will work more efficiently and deliver its benefits more fully with the removal of high transaction costs brought about by currency conversions and the uncertainties linked to exchange rate instability. EMU and the economic performance of the Euro area will have their largest external effects on neighboring economies in western Europe and on developing and transition countries with important trade and financial links to Europe, including countries that link their currencies to the Euro. Among emerging market economies, those likely to be most affected are the transition countries of the central and Eastern Europe and the Baltics.The global environment has been favorable in a number of respects for the transition to EMU and the achievements of its objectives. The strong demand for euro-area exports from industrial countries at more advanced stages of the business cycle and the depreciation of the currencies of euro area countries over the past four years fostered a strengthening of growth in the euro area and helped to offset the effects of the Asian crisis. There are also challenges for EMU in the global economic environment: The crisis in Asia and other emerging market economies could produce adverse spillover effects and make the monetary policy more difficult to carry out. The continuation of the crisis could result in weakening of the external demand, which, in turn, could dampen confidence and domestic demand. The financial market volatility could increase the uncertainty in assessing the economic indicators. The economic crisis in emerging markets could influence the commercial banks in the euro- area to make substantial provisions for non-performing loans. It is, of course, impossible to predict the properties of the behavior of the exchange value of the Euro. With regard to broad trend, it seems likely that the Euro will tend to appreciate against the U.S. dollar and pound sterling over the next few years, but depreciate against the Japanese yen when Japan†s economic recovery begins. The United Kingdom and the United States have reached relatively advanced stages of their cyclical upswings, with resources more fully utilized than in the euro area, the Euro†s initial value comparing to the pound and the U.S. dollar can reasonably be considered to be below its medium-term equilibrium. As the economic recovery in Europe proceeds and the growth in the U.K. and U.S. economies slows, the Euro will most likely appreciate against those currencies. On the other hand, Japan economy remains in the critical position. The resumption of moderate growth will lead to a recovery of the yen. Thus Euro is expected to depreciate against the yen over the next few years. According to some widely made predictions: Euroland's capital markets, from equities to corporate bonds to municipal finance, will grow exponentially in coming years as the removal of cross-border currency risk drives pan-European markets. The Euro will stand alongside the dollar as the second-most-important currency in the world, reflecting its coming role in global trade and finance as well as its common usage by 290 million Euroland citizens. The new central bank has been given the independence to pursue price stability as a primary objective. This feature will affect the credibility of the ECB positively and thus the investors would see the Euro as a stable store of value in the next decade. Once the single currency takes effect, the national central banks of the euro area will reduce their international reserve holdings. Trade within the euro area will be denominated in a single currency and will no longer need to be backed by international reserves. Estimates of the EMU countries† resulting surplus of international reserves range from $50 billion to $230 billion. The scenarios that are presented in the European Commission Forward Studies Unit†s report regarding the economic situation in Europe towards the year 2010, reflect the possibilities rather fairly. I personally find the report an accurate study containing precise predictions. Out of the five futures for Europe, I think the Scenario No.3 seems the most logical and possible theory to occur. The reason I chose this particular scenario is because it focuses on the following issues: Transformation of the public sector Efforts to include Eastern Europe Agreements on unemployment issues Turning hierarchical pyramids on their heads Although in some countries public administrations such as central, regional and local government have started to make preparations for the introduction of the Euro, in general the evidence is that such organizations have taken few practical steps to prepare for the changeover. The grounds mainly are that they have plenty of time because they operate largely at the ‘retail end of the marketplace' and that they will need to await the circulation of the new notes and coins. The view of the Federation des Experts Comptables Europeens (FEE) is that this is a risky and potentially costly strategy and that early preparation is essential to reduce both risks and costs. Public administrations therefore ought to be preparing their own management and operations systems now for the changeover to the Euro according to advice issued by FEE. In the near future, member states would often present the Commission with their convergence programs, which would also assess long term prospects for the public sector. These programs would indicate the durability of deficit cuts in the countries whose public economies have been urgently trimmed to meet Euro conditions. Economic growth and structural reforms to reduce cost pressures on the budget are permanent methods but, for example, special taxes need to be supplemented by corrective measures to ensure permanent budget discipline. Indeed, the views of member states about the long term public economy could diverge when their euro-eligibility is assessed and the choice of euro members has to be explained to the public. The European Union is currently being enlarged to include the transition countries of the Baltics and Eastern Europe. The countries that intend to join the union will need to show progress toward meeting the Maastricht criteria. Potential EU members must overcome a number of challenges. They need to progress with privatization and to continue to reduce government involvement in their economy while disassembling monopolies, removing trade restrains and developing flexible labor markets. Six countries-Cyprus, the Czech Republic, Estonia, Hungary, Poland and Slovenia-have received favorable opinions from the Commission on their applications. These countries have already made good progress in meeting the guidelines of the treaty. In this particular scenario No.3, the accession negotiations of the Union with Turkey is mentioned. I personally think without the contributions of the Eastern Europe and the Baltics the future objectives of the Euro and the European Union can not be accomplished. Especially the future admission of Turkey to the Union is vital regarding the geographical position of this country, which not only connects Europe to Asia but also, forms a bridge of culture, a common ground between people from different horizons. However the Union still ignores the importance of Turkey†s role in various agreements and settlements made between Europe and Asia which are vital for the future of EU. But in the next decade as it starts to see the big picture, the efforts of the Union to include the Eastern Europe in the game would increase remarkably. Strong growth will allow further progress in reducing the euro zone's high jobless rate. Some of the member†s unemployment rate decreased drastically by keeping the game close to the euro zone standards. Job growth has been spurred by record low interest rates, a result of cuts from high levels to assure euro zone convergence. Low rates are fueling domestic demand, especially consumer spending and construction. Business investment is also gaining. Still, global weakness is depressing exports, and that's why job growth is expected to slow a bit in the second half. Even as construction, agriculture, and services, especially tourism, post solid growth, manufacturing jobs fell . The governments plan to cut prices in regulated utilities, likely to be followed by efforts to reform pricing in retail distribution and certain services. Some member countries have a lot of employees who want to work more hours. So automatically a connection is established between the government and the public. In 2010 the governments together with other businesses, local authorities and community associations would continuously try to move the obstacles in the way and make it easier for the unemployed citizens to find a job in a satisfying environment. â€Å"Turning hierarchical pyramids on the heads†. That phase itself made this scenario No.3 look more real than the others. Europe has a long history and the Europeans have lived through more dramatic events than any other culture of the world. It is now time to give the people of Europe something special. Only but only if † the hierarchical pyramids† are turned on their heads, will the Europeans thoroughly support the EMU and the Euro. Transformation of the public sector, efforts to include Eastern Europe and the efforts on the critical unemployment issue are all a part of the strategy in the new epoch † Shared Responsibilities†. It is now time that people take the real issue in their hands and get in charge. The times when everything is expected from the governments are over. For the professional organizations of Europe the launch of the Euro presents an important organizational and even philosophical challenge. By bringing down barriers to cross-border trade, the Euro makes a pan-European perspective crucial for efficient and effective operations. Many companies are, therefore, focusing on changing their culture, not their organizational structure. To be successful, Europeans will no longer be able to look at themselves as operating with complete autonomy; rather, they will have to see themselves as operating within a federation of businesses that, while independent, share common responsibilities.